The Growing Sports Betting Market in Africa
While online sports betting is relatively new to Africa, especially compared to the USA, UK, and Asia, it has quickly gained traction. Africa is now one of the fastest-growing online gambling markets in the world, with the industry expanding at an impressive rate.
Looking ahead to 2024, the African sports betting scene is expected to grow even more. Stay updated here for reviews and bonus offers from sportsbooks across the continent throughout the year.
Several African countries are becoming key players in the online sports betting industry. Leading the way is South Africa with its established market, followed by the rapidly growing markets in Kenya, Ghana, Tanzania, Uganda, and Nigeria, the “Giant of Africa.”
Here’s a closer look at the sports betting scene in Kenya.
Kenya
Is Online Betting Legal in Kenya?
Yes, online betting is legal in Kenya. The industry is regulated by the Betting Control and Licensing Board (BCLB), established under the Betting Lotteries and Gaming Act of 1966. This board is responsible for issuing licenses to sportsbooks, both physical and online. Any licensed sportsbook can legally operate within Kenya.
However, unlicensed sportsbooks are technically illegal, but many still accept Kenyan players. Despite the legal gray area, the government has not taken any significant steps to block access to these platforms or prosecute those involved.
Payment Options for Kenyan Players
The deposit and withdrawal methods available to Kenyans vary by sportsbook. For Kenyan-operated betting sites, M-Pesa is the most popular option. This mobile money service allows users to transfer funds easily between their M-Pesa accounts and sportsbooks. Players can deposit money into their M-Pesa accounts from their bank accounts and transfer it to the betting site, and withdrawals can be processed just as smoothly.
For international sportsbooks, more globally recognized payment methods are commonly used. Visa and MasterCard are widely accepted, and e-wallets like Neteller and Skrill also offer convenient deposit and withdrawal services. For players dealing with larger sums, bank transfers are available, while those managing smaller budgets can opt for prepaid credit and debit cards.
Mobile Betting in Kenya
Yes, Kenyans can place bets through their mobile devices. In fact, the rise of mobile betting has fueled the rapid growth of the Kenyan betting market. Both local and international sportsbooks offer mobile-friendly platforms, making it easy for Kenyans to bet on the go. By 2019, the gross revenue from Kenya’s betting industry was projected to exceed $50 million, largely thanks to this mobile accessibility.
Popular Sports for Betting in Kenya
European football, particularly the English Premier League, La Liga, and the UEFA Champions League, dominates the betting scene in Kenya. These leagues generate the majority of betting revenue in the country.
Other popular sports include rugby, cricket, and boxing. In recent years, e-sports betting has started gaining traction, although it remains a smaller niche compared to traditional sports.
Conclusion
Kenya is one of Africa’s leading markets for sports betting, supported by a well-regulated legal framework and widespread mobile accessibility. With a strong focus on football and convenient payment options like M-Pesa, the industry continues to thrive and grow, positioning Kenya as a key player in Africa’s expanding online gambling landscape.
